Atari made another announcement about their upcoming console, formerly known as the AtariBox, today. They are now taking pre-orders, through their website, as well as GameStop and Wal-Mart, and expect to be shipping orders in early 2020.
I went to Atari’s website, AtariVCS.com, to see what other information I might find about upcoming game titles, and found… no further information.
Well, nothing beyond what they’ve already announced months ago, about making old classics available through the “Atari Vault”. Which, given the existence of 9 previous generations of Atari Flashback consoles, which have sold for less than a third of what the Atari VCS will sell for, doesn’t make me feel too excited. The “Atari Vault”, which seems to echo Disney’s marketing with the “Disney Vault” of old re-releases that they would only put out once in a while, to ensure demand for them when they did, isn’t really an apt metaphor, considering that Atari IP has constantly been repackaged and made available with every generation of new hardware, from the NES to Now. This is simply the latest such repackaging.
Atari have a section of their site devoted to game developers, with an email link for interested developers to contact Atari for more information about developing for the system.
I make games, so I tried sending an email to their address, email@example.com. The email bounced.
Not a great sign. Even if there are developers interested in working with Atari on games for the new system, they can’t contact them, because their email server isn’t configured correctly.
Something tells me that if they can’t even be bothered to verify that their mail server is working before they launch their website, they aren’t exactly doing the best job with running the company.
It may be that this is simple incompetence on the part of whoever set up the site and didn’t bother to test critical functionality, and this will be corrected quickly. Or it may be that they didn’t bother setting up their email server correctly because they don’t have a product, or are so far behind in having a product ready that they’re not really able to field inquiries from would-be developers.
It’d be rather surprising if this were true; it’s one thing to scam backers on Indiegogo, but GameStop and Wal Mart would certainly file expensive lawsuits if Atari failed to come through with a product, wouldn’t they? One would expect so. But I think unless Wal Mart and GameStop actually advance any money to Atari, they wouldn’t have any reason to do so. Pre-orders don’t always mean that the product gets released after all, and retailers don’t have any control over that. Products often get canceled and delayed, and it’s almost a routine thing these days. Being partnered with two major retailers really doesn’t mean anything for Atari’s credibility. If Atari did end up failing to deliver and canceled the new Atari VCS console, GameStop and Wal-Mart already have returns departments that would reimburse customers. Meanwhile, they can sit on the money and allow it to collect interest from now until release day.
As usual, until Atari does more than show digital renderings of the case and controllers, and actually show working hardware, and announce a game lineup that is more than just repackaged old content, there’s no reason to recommend anyone buy this console. While I’d love to see the Atari of Old return and become a vibrant and relevant force in the industry again, the Atari of Today isn’t that company, and hasn’t yet shown the world anything to get excited about yet, a few pictures notwithstanding. I’m still skeptical that Atari is capable of successfully launching a new console in 2020.
To have any hope of being successful, Atari needs to bring exclusive new games that provide a compelling, refreshing vision of what their original intellectual property could have become if it had continued to be developed and evolve from the 1970s to the present day.
Their one title that they announced when they first pitched the AtariBox concept to crowdfunders about a year ago, Tetris 4K, was released last year — on other consoles. Consoles that actually exist. No other titles have been mentioned. Atari only makes vague statements about “talking with developers about some exciting things” and that they “can’t reveal more information at this time.” That’s hardly confidence-inspiring.
So, Atari, where are the developers? Where are the games?
From what Atari have been able to tell us about the upcoming hardware, it is a generic AMD x64/Linux machine with their branding and front-end, and will run games that run on standard Linux. Which means, a pretty big library, potentially, right out of the starting gate, but also means little reason to expect any games released for the Atari VCS will be exclusives that would draw gamers to buy the hardware. And why own an AtariBox if you can buy the same games for the conole(s) you already own?