AtariBox rebrands itself to “Atari VCS” in an apparent attempt to sew confusion^H^H^H^H^H^H^H^H^H^H^H^H^H reboot brand

Ataribox is now Atari VCS, preorder date revealed soon

In a move that endears me to the new gaming console not the slightest bit, Atari has announced that they are re-naming their upcoming AtariBox console to the already-taken name, “Atari VCS”. Henceforth, people who want to search for the 1977 Atari VCS, later renamed the Atari 2600, will have to wade through hits for the modern AtariBox-Atari VCS that will be released sometime in 2018 (maybe). And vice versa.

That won’t be completely annoying to fans of either console.