More than a decade ago, the internet userbase (all of humanity) resoundingly rejected popup windows. Popups became a popular method for scumbag web sites to serve advertisements and malware to visitors. They annoyed, they took up system resources needlessly, and they were generally unwanted. The lowly popup was the bane of the IE6 era, and many countermeasures were employed to block them, culminating in browsers adopting default settings to block popup windows and to require the user to approve popups on a per-domain basis.
FancyBox Etiquette for the Scrupulous Web Developer
There are legitimate uses of FancyBox, to display fullsize content in image galleries, for example, or to bring up contextually relevant controls in a web application. But the social share nag needs to go. The little buttons under the headline or at the bottom of the article ought to be sufficient. If people aren’t clicking on them, you don’t need to shove it in their face after a few seconds delay, or they’ve scrolled halfway down the page.
Here’s how to know whether your popup is a good popup or bad popup:
Does the content being served in the popup serve the user’s needs, or is the site asking the user to do it a favor or asking the user to buy something?
Did the user do something to request it, like click a button or link? Or did you throw the popup at them because they have been in the page for more than 10 seconds or scrolled down to read more of the article?
Is the popup enabling the user to do what they came to the site to do? (eg., reading content, view a gallery of images, interact with features of a web app) Or is the site interrupting what the user came to the site to do and asking them to do something else (eg, buy something, donate money, sign a petition, LikeShareFollowSubscribe?)
There’s really not much gray area possible here. If you’re a web developer, stop doing the scumbag stuff, and get back to providing a good user experience to the user.
An appeal to end FancyBox popup abuse
Unfortunately the new popup phenomenon seems to be increasing in popularity, which means that, apparently, they work. If users don’t stop clicking on the Like|Share|Follow buttons when they’re served, we’re only going to see more of them. We need to stand up and say enough is enough.
Therefore, I’m issuing this appeal:
To the masses: stop Liking, Sharing, Following, and Subscribing to sites that try to signal boost through popup social nagging. In fact, stop going to those sites altogether.
To website developers: Stop making use of popup nags. Just stop already. Stop it.
Hi. My name is Chris, and I’m addicted to Facebook.
Kinda not seriously, I really am. I use it all the time. I have it on my phone, it’s with me everywhere. I can see what’s gong on with my friends, what’s going on in the world, in various communities that I have interest in, many of them related to my game development career. It’s really great for that.
Last Friday, I decided to act on what I’d recognized for a while to be a problem with the amount of time I spend using Facebook. On a whim, I decided to stop using Facebook, entirely, for two weeks. I didn’t want to disable my account, or delete it, but I wanted to see if I could build a space ship or cure cancer in two weeks if I just quit squeezing Facebooking into every spare moment of the day, and fb-multitasking even in many of the non-spare moments.
Since I didn’t disable my account, I can still receive messages from people. I can still post to FB via Twitter and when I update here the automated promotional post goes out there as well. So even though I’m taking a “Facebook vacation” I’m still not completely out of touch. It’s like “FB Lite” if there is such a thing.
I posted a see-you-later announcement, and removed the app from my phone. Well, I didn’t uninstall it, but I removed it from the quicklaunch screen, to make it harder to access, and made an agreement with myself that I would not launch it unless there was a legitimate need during an emergency to do so.
So I’ve only been on “vacation” since Friday, and today’s Monday. Yet, I’ve already learned a lot. Hence, this post.
Sunday, I cleaned the house. I cleaned all the living spaces. Not the basement, or garage, or the spare bedrooms, but the living room, dining room, kitchen, front porch, bathroom, and main bedroom. All in one day. My place hasn’t been this tidy in probably over a year. I did it by waking up at 9:30, and cleaning all day, until around 5pm, mostly at a relaxed pace, not trying to rush through it, but just not stopping to get distracted by anything going with Facebook. Go me.
OK, so I haven’t read a book yet, but that’s still pretty awesome, isn’t it? I could have guests over. REAL SOCIAL! Without embarrassment!
Everything’s a tradeoff
Like any good addict, I couldn’t actually stay completely away from Facebook. I found that there really are times when I’m not doing anything with my time, and it doesn’t hurt to catch up with what’s happening. If I’m waiting in line, at the car wash, in the bathroom, or similarly tied up but idle, fb is pretty harmless.
The problem is if I get sucked in to fb-land and can’t stop checking my notifications. There’s always one more notification. Responding to notifications generates notifications, and if the person on the receiving end of your notifications responds, you get into a volley, which ends up turning into a [negative] feedback loop.
It’s particularly bad when you’re arguing some important issue with your friends and have to be right. Projecting your opinion feels like a form of power. Like, maybe by winning the thread you can persuade others and change the world a little bit, bringing about the utopia you always knew you could build if only you had godlike control over the universe and its inhabitants. Not necessarily. Maybe you are influencing people, but can you measure it? Is it perceptible?
I’m a sarcastic smart-ass, so I like to chime in with a funny comment on just about anything and everything, often at the risk of coming off like an asshole, even if there’s no real point to it other than to be witty. I’m not really an asshole, but I play one in real life. All the time. I’m hilarious, so I’m told, but I don’t know that it’s worth trading being funny on Facebook for whatever else I could have been doing with the time. Now, unless someone’s paying me to write jokes, I think there’s probably better things I could be doing with the time. Joking around and laughing with friends and being the quick witted guy everyone likes feels good and boosts your ego. But it’s a cheap form of validation. Nothing like a real accomplishment, like summiting Everest, or helping another person who needs it, or building something cool. As a proxy for achievement, it’s a false nutrition.
“Outrage porn”, inspirational memes, the politics of self-righteousness
A substantial proportion of content on my fb wall feed is not directly generated by my Friends, but is Shared content. A lot of it is interesting, some of it is even useful. I’m not sure how much of it is valuable. A lot of it is political stuff in a negative vein: Look how bad $other_party is.Look how bad $not_us is.$Bad_news is fucking up the world.
Politics isn’t unimportant, so political stuff has its place in the discourse of the business we conduct with each other on FB, but I think we’re getting the how wrong. Speech is a weak form of action. It’s powerful only if it inspires strong action: changing your behavior. Information is valuable, but its value remains only potential if you do not act on it. There’s a great deal of information which we can act on only in an abstract manner. I can’t do anything about Fukushima, or Deepwater Horizon, unless I want to completely disrupt my life and physically go there and volunteer to participate in the cleanup. I suppose perhaps that there are some number of people who read the news and then walk away from their status quo life and dedicate the remaining part of it to acting in response to that news story. But such people must be vanishingly rare. I mean, I might be able to write to my government and advise them to be careful with nuclear energy, or maybe suggest that they help Japan in some way. Maybe I’ll think twice about eating seafood. Beyond that, apart from any “human interest” satisfaction I might get from feeling informed about the world I live in, what value does it have? I just end up feeling despair, helplessness, bitterness, cynical, outraged. And I feel like this is how I should feel, as an informed person in a world going to hell at a seemingly exponentially increasing rate. But still — does feeling this way do anything to slow down the hell-goto rate? Does it make me a better person in anything but an abstract manner? At most I think I can say that it changes my spending patterns — slightly. I wish that I could say more than that. Well maybe not even. I wish that I wish that I could say that. But really, changing how I live my life too far out of the comfort zone that the culture I live in has prescribed for me isn’t really happening. I’ll wait like all the others for the crisis to reach the point of no return, and then and only then will we do things — but not because we were inspired by something we read on Facebook — it will be forced out of necessity.
The biggest problem with “outrage porn” is that all of it seems very important, and knowing about it makes you feel very informed. And it is, and you are, but you’re still not actually empowered to do things. Unless you’re the rare type of person who is out there already doing things. But the inertia of the vast majority of us who are living status quo lives will dampen the force you can exert on the world, to almost nothing — at least until most of us die off due to whatever the calamity is that we’re reading about this week. But almost nothing is still something. So, world-changers: as the anchorman said to the weatherman, “keep fucking that chicken.”
Facebook does provide value; whether it’s a net gain depends on you
Facebook does a [pretty*] great job of putting me in touch with people who I met casually one time and turning them into recurring bit players, and sometimes even friends, in my life. It helps me to not feel isolated in my interests, in my values. It helps me stay abreast of the news of the day, at least insofar as it is filtered by the echo chamber of the like-minded people I’ve Friended. It does a pretty good job of giving me a calendar with reminders for my social events.
*I say “pretty great” job because I don’t like the way that Facebook seems to meddle with who’s posts I actually get to see. I have something over 300+ friends, and yet it’s the same 20-ish individuals who I see posts from, or interact with. And for some strange reason they’re not all the people who I considered my closest friends. Over time, they’ve come to know me, and me, them, moreso than a lot of people who I considered my close friends. It makes me feel like this was less a matter that we had any choice in, and more what Facebook picked for me. Which is pretty disturbing, to say the least. Still, in spite of all that, it still provides what feels like a vibrant medium for social interaction with people I’ve chosen to interact with. But why this subset and not another clique of equally worthy and desirable friends? I have no idea.
More than anything, though, Facebook gives me an inflated sense of mattering. Every like, share, and comment is a tiny validation, and I crave that more than almost anything. That’s why I’ve been posting to Facebook since 2008 like they were paying me a dollar per word.
What do you look at? Who do you interact with? What do you share? What do you say? Most importantly, what do you do?
How to maximize your FB-value while minimizing time consumption
It’s Facebook nature to reward the trivial, and to trivialize the important. And it’s our job to go against that grain. Probably the worst thing about FB taking up every waking instant that I wasn’t actively engaged with something else was that it eliminated quiet time. The times when I used to think my deep thoughts, now were almost completely taken up by FB interactions, checking to see what someone commented to, seeing what the new notifications were. So many of the notifications are of things that I don’t care about, or updates to a thread that I read and participated in once and am now done with. But they keep sucking me back in. That red 1 just demands my attention, whether it’s something important and cool or something unimportant. Somehow, they just don’t get the filtering for that feature right.
When I first started using FB in 2008, wall posts had a maximum length. It was something larger than Twitter, but in order to exceed that length you had to use an FB-app called Notes, which allowed longer content. Almost no one used Notes, or saw them, and eventually FB did away with the length restriction and merged notes and wall into a unified stream. But brevity was the order of the day. It’s how the new social media would defeat the old standbys of MySpace and Livejournal. And by tying your recognizable, public, real life identity to your account, FB ensured that the content we shared would be filtered to be “appropriate” for all our real-world friends, acquaintances, stalkers, and future employers, or that there’d be consequences. You don’t get deep or overly personal on Facebook, the way you once felt safe enough to on MySpace or LJ. But because it’s easier to find people, and the interface for sharing stuff (whether yours or just stuff you found on the web) is way better, FB won.
Since everyone’s there now, and FB has gravity enough to keep them there, at least for now, here are a few things I’ve observed that can help reclaim the time taken up by unrestricted facebooking:
Don’t comment unless it really needs to be said. Refraining from commenting saves almost as much time as not reading at all. If you’re a fast reader, you can read quickly and not waste a whole lot of time as long as you don’t get bogged down in composing and posting responses. This is the secret value of the Like button; it’s a one-click response. It’s terribly shallow, and often it’s not contextually appropriate to “Like” things that aren’t good news, but are well-written or express something you agree with. But unless you have something truly great to say in response to something, maybe it’s the most economical response.
Don’t click links. Not clicking every link that looked interesting or curious also saves me a lot of time. A lot of what people share is what we have come to call “link bait”. It’s like spam, only it’s stuff you might reasonably be curious or interested in and think is cool or important, because some friend of yours thought it was. Don’t bite. Clicking only on things that have a direct, immediate relevance to me helps. It’s very easy to get sucked into every little thing that flows down your Wall, but only if you let it. If you want to make clicking links a choice rather than a habit, it takes discipline, but doing so is necessary in order to reclaim your time.
Use the “stop notifications” feature. If you do want to just comment once and move on with your life, use “stop notifications”. You won’t get the validation and satisfaction that comes from knowing that 6 people liked your quip, and you won’t get to sink hours into lengthy exchanges with Friends who have some minor semantic disagreement of fundamental importance with the way you said that thing you said. But generally, it’s worth it.
Don’t refresh for the sake of refreshing. This is a sure sign of addictive behavior. If you scroll down to the last thing that you remembered seeing, don’t scroll back to the top and start again. If your wall is particularly active, it’s virtually guaranteed that by the time you catch up with your reading, there’s bound to be a new post at the top of your wall, or a new notification of someone liking or commenting on something. You don’t have to be on top of that at all times. In fact, unless you’re being paid to be, probably it’s not worth it. The Wall feed scrolls like a treadmill, and you need to be the one to decide when to get off. Do it, and get away and do something. Special challenge: Don’t come back until you’ve accomplished something worthy of actually posting about on your own wall. Not a photo of what you had for breakfast, but a true milestone in some project you’re working on.
Skip all videos. You can’t skim a video. They take time. You can’t keep scrolling and read other stuff until they’re done. You said you gave up watching TV because you had better things to do with your time; this is probably even less well produced. Is it really worth your time?
Don’t share it. Was it cute? Was it hilarious? Can’t resist posting it because it’s just too good? Don’t do it. You can use facebook without even being on facebook.com. The Share button is uniquitous. You can share just about anything you find. Think twice before doing so. Ask yourself: If someone else posted this on their wall, and I saw it, would it be a waste of my time? If answering that question takes too much time/thought to answer, then make a rule to only share one thing a day, and ask yourself “If I could only share one thing today, would this be it?” If it’s not, then pass it by and move on with your life. (If you hit 11:59 pm and still haven’t found something better to share, don’t go back and “rescue” your one share for the day.)
Facebook needs a “digest mode”. I’d be very happy with FB if I could read a digest of the stuff my friends are up to in about 5-10 minutes of skimming, once a day, and then go on with my life, choosing to engage more deeply only where it really matters, whether by commenting or clicking a link to read more. I’d almost pay for that feature alone.
Almost nothing is a complete waste of time. Don’t think about it in terms of wasted time. If you enjoy what you’re doing, can it be said to be a total waste of time? Rather, ask yourself, what would I most enjoy? Something other than using Facebook is almost always the answer. And, likely as often, doing something else while also facebooking from your smartphone is less than focusing your presence on the experience you’re having immediately. Checking facebook in the midst of the experience is like channel surfing to see if something better is on. Even if there is something better going on elsewhere, you’re right here, right now, so unless teleportation is possible, or Lassie is private messaging you a warning about Timmie being stuck in a well, and you have to go rescue him right now, you might as well be focused on the immediate experience you are having, and make the most of that. And don’t spend so much time updating your Wall with what’s happening right now. Experience it first, document it after. Unless you’re trying to be a reporter, live-microblogging everything you do, preserving the stream of your consciousness for posterity is mainly an exercise in narcissism. Even if you truly are leading a remarkable life, you’re just slowing down or missing things if you’re trying to capture it all and send it through your social media filters.
Perhaps I’ll learn even more over the next two weeks, and update this post. But more likely, I’ll have built that spaceship and cured cancer. I have my time back, and can expect to spend a lot more of that time living.